Website Migration and Content Strategy Projects
Tufts School of Medicine Public Health & Professional Degree Programs
Client migrated its website CMS to Drupal and wanted a total redesign, including new messaging and content aimed at attracting well-qualified prospects to the school. My work centered on developing the messaging platform, writing new website copy, helping to research and develop personas and assisting in crafting the site’s overall content strategy.
Global dental care brand migrated its United States website to Sitecore, including a visual and content redesign. Worked with a team of writers and designers to strategize and implement updated product copy, promos, blogs and white papers, site copy and navigation. I also led the first phase of localization for the UK and Germany and conducted a content audit to identify additional site assets needed for these markets.
Invest in Greene | Buy in Greene
Government economic Development office wanted a new website focused on expanding the Greene County economy. I developed a comprehensive content plan to feature the county, its benefits and the resources available to investors looking to start a business in the area.